Source:Yahoo News!

NEW YORK – George Steinbrenner, who rebuilt the New York Yankees
into a sports empire with a mix of bluster and big bucks that polarized
fans all across America, died Tuesday. He had just celebrated his 80th
birthday July 4.

Steinbrenner
had a heart attack, was taken to St. Joseph's Hospital in Tampa, Fla.,
and died at about 6:30 a.m, a person close to the owner told The
Associated Press. The person spoke on condition of anonymity because
the team had not disclosed those details.

His death was the second in three days to rock the Yankees. Bob Sheppard, the team's revered public address announcer from 1951-07, died Sunday at 99.

For
more than 30 years, Steinbrenner lived up to his billing as "the Boss,"
a nickname he earned and clearly enjoyed as he ruled with an iron fist.
While he lived in Tampa he was a staple on the front pages of New York
newspapers.

"He was an incredible and
charitable man," his family said in a statement. "He was a visionary
and a giant in the world of sports. He took a great but struggling
franchise and turned it into a champion again."

Steinbrenner's mansion, on a leafy street in an older neighborhood of south Tampa, was quiet Tuesday morning. Private security guards
milled around on the empty circular driveway inside the iron gates. A
police officer took up a position outside the gates to turn away
reporters and keep traffic moving along the narrow street. News
vehicles lined the other side of the street.

Steinbrenner was known for feuds, clashing with Yankees great Yogi Berra and hiring manager Billy Martin
five times while repeatedly fighting with him. But as his health
declined, Steinbrenner let sons Hal and Hank run more of the family
business.

Steinbrenner was in fragile
health for years, resulting in fewer public appearances and
pronouncements. Yet dressed in his trademark navy blue blazer and white
turtleneck, he was the model of success: The Yankees won seven World Series championships, 11 American League pennants and 16 AL East titles after his reign began in 1973.

"Few people have had a bigger impact on New York over the past four decades than George Steinbrenner," Mayor Michael Bloomberg
said in a statement. "George had a deep love for New York, and his
steely determination to succeed combined with his deep respect and
appreciation for talent and hard work made him a quintessential New
Yorker."

He appeared at the new Yankee Stadium just four times: for the 2009 opener, the first two games of last year's World Series and this year's homer opener, when captain Derek Jeter and manager Joe Girardi went to his suite and personally delivered his seventh World Series ring.

"He was very emotional," said Hal Steinbrenner, his father's successor as managing general partner.

Till the end, Steinbrenner demanded championships. He barbed Joe Torre
during the 2007 AL playoffs, then let the popular manager leave after
another loss in the opening round. The team responded last year by
winning another title.

Steinbrenner had fainted at a memorial service for NFL star Otto Graham
in 2003, appeared weak in 2006 at the groundbreaking for the new Yankee
Stadium and later became ill while watching his granddaughter in a
college play.

In recent times,
Steinbrenner let sons Hal and Hank run more of the family business.
Still, the former Big Ten football coach took umbrage when others
questioned his fitness.

"No, I did not
have a stroke. I am not ill. I work out daily," Steinbrenner said in
2006. "I'd like to see people who are saying that to come down here and
do the workout that I do."

When
Steinbrenner headed a group that bought the team on Jan. 3, 1973, he
promised absentee ownership. But it didn't turn out that way.

Steinbrenner not only clashed with Berra for more than a decade but paid to dig up dirt on Dave Winfield,
deriding the future Hall of Famer as "Mr. May" in 1985 after poor
performances. Berra's wife, Carmen, said Tuesday her husband was at a
golf event in Pennsylvania and was expected to comment later in the day.

While he liked to appear stern, Steinbrenner could poke fun at himself. He hosted "Saturday Night Live," clowned with Martin in a commercial and chuckled at his impersonation on "Seinfeld."

He gave millions to charity, often with one stipulation, that no one be told who made the donation.

The Yankees paid off for him, too, with their value increasing more
than 100-fold from the $8.7 million net price his group paid in January
1973. He freely spent his money, shelling out huge amounts for Jeter, Reggie Jackson, Alex Rodriguez, Torre and others in hopes of yet another title.

"Winning is the most important thing in my life, after breathing,"
Steinbrenner was fond of saying. "Breathing first, winning next."

All along, he envisioned himself as a true Yankee Doodle Dandy. It was fitting: George Michael Steinbrenner III was born on the Fourth of July, in 1930.

Added up, he joined the likes of Al Davis, Charlie O. Finley, Bill Veeck, George Halas, Jack Kent Cooke and Jerry Jones as the most recognized team owners in history.

Steinbrenner's sporting interests extended beyond baseball.

He was an assistant football coach at Northwestern and Purdue in the 1950s and was part of the group that bought the Cleveland Pipers of the American Basketball League in the 1960s.

He was a vice president of the U.S. Olympic Committee from 1989-96 and entered six horses in the Kentucky Derby,
failing to win with Steve's Friend (1977), Eternal Prince (1985),
Diligence (1996), Concerto (1997), Blue Burner (2002) and the 2005
favorite, Bellamy Road.

To many, though, the Yankees and Steinbrenner were synonymous.

His fans applauded his win-at-all-costs style. His detractors
blamed him for spiraling salaries and wrecking baseball's competitive
balance.

Steinbrenner never managed a game, as Ted Turner once did when he owned the Atlanta Braves,
but he controlled everything else. When he thought the club's parking
lot was too crowded, Steinbrenner stood on the pavement — albeit behind
a van, out of sight — and had a guard personally check every driver's
credential.

Steinbrenner made no apologies for bombast and behavior, even when it cost him dearly.

He served two long suspensions: He was banned for 2 1/2 years
for paying self-described gambler Howie Spira to dig up negative
information about Winfield, and for 15 months following a guilty plea
in federal court for conspiring to make illegal campaign contributions
during the Watergate era.

"I haven't always done a good job, and I haven't always been
successful," Steinbrenner said in 2005. "But I know that I have tried."

Steinbrenner negotiated a landmark $486 million, 12-year cable
television contract with the Madison Square Garden Network in 1988 and
launched the Yankees' own YES Network for the 2002 season.

All that cash, the Yankees later became the first team with a $200
million payroll, provoked anger and envy among other owners. After the
1982 season, Baltimore owner Edward Bennett Williams said Steinbrenner
hoarded outfielders "like nuclear weapons."

When Steinbrenner bought the Yankees, he insisted he was too
busy with his family's shipbuilding business to take an active role in
running the club. As his partners soon found out, that wasn't quite the
case.

"There is nothing quite so limited as being a limited partner of George Steinbrenner's," one of them, John McMullen, said later.

Overall, he changed managers nearly two dozen times and got rid
of more than a dozen general managers. When a Yankees' public relations
man went home to Ohio for the Christmas holiday, then returned in a
hurry for a news conference to announce David Cone's re-signing, Steinbrenner fired him.

After Steinbrenner fired Berra as manager 16 games into the 1985 season, the Hall of Famer vowed he wouldn't go to back to Yankee Stadium for a game until Steinbrenner apologized 14 years later.

On one pressure-filled night in 1982, reliever Goose Gossage
let loose and called Steinbrenner "the fat man." And in 1978, Martin
said of Jackson and Steinbrenner: "The two of them deserve each other —
one's a born liar, the other's convicted."

There was no denying the results, however.

When Steinbrenner bought the Yankees, they had gone eight seasons without finishing in first place, their longest drought since Babe Ruth & Co. won the team's first pennant in 1921.

Under Steinbrenner, the Yankees reached the World Series
on 10 occasions and won three straight championships from 1998-2000.
Those titles started a run in which the Yankees won the AL East crown
every season through 2006.

"We've disagreed on more things than we agreed upon, but it never affected our personal relationship," commissioner Bud Selig
said in 2005. "George has been a very charismatic, controversial owner.
But look, he did what he set out to do — he restored the New York Yankees franchise."

Former AL president Gene Budig
sometimes was on the wrong end of Steinbrenner's barbs. After he left
office, Budig maintained a friendship with him and even advocated
Steinbrenner getting into the Hall of Fame.

Steinbrenner liked to quote military figures and saw games as
an extension of war. No surprise that in the tunnel leading from the
Yankees' clubhouse to the field, he had a sign posted with a saying
from Gen. Douglas MacArthur: "There is no substitute for victory."

Steinbrenner also had a soft side.

He sometimes read about high school athletes who had been
injured and sent them money to go to college. He paid for the medical
school expenses of Ron Karnaugh after the swimmer's father died during
the opening ceremony at the 1992 Barcelona Olympics.

Steinbrenner kept older friends from his football days on the
payroll, had a way of rehiring those he had once fired and liked to
give second chances to people who had fallen from favor, such as Darryl Strawberry and Dwight Gooden.

"I'm really 95 percent Mr. Rogers," Steinbrenner said as he approached his 75th birthday, "and only 5 percent Oscar the Grouch."

Steinbrenner's beneficence extended beyond sports.

He pledged $1 million to a Florida orchestra in 1995 and mandated that $265,000 go to a pops series.

"I like Tchaikovsky as much as the next guy," he said, "but in this
area I think people would rather hear pops concerts, and good ones."

While Steinbrenner grew up in the Cleveland area as a Yankees
fan, his first passion was football. He fondly recalled watching the
Browns on cold winter days and many believe the NFL's must-win-today mentality shaped how he approached all sports.

Steinbrenner was raised in a strict, no-nonsense household headed by his father, Henry.

The youngest of three children, Steinbrenner attended Culver Military
Academy in Ohio. At Williams College, he was a track man and
specialized in hurdles.

After that, he enlisted in the Air Force. Steinbrenner always was partial to the military and at Yankee Stadium, men and women in uniform were admitted free.

Following his discharge, he enrolled at Ohio State,
pursuing a master's degree in physical education. It was his intention
to go into coaching, but after working at a high school in Columbus and
at Purdue and Northwestern, he turned to the business world.

Steinbrenner married Elizabeth Zieg in 1956 and they had four children.

In 1963, Steinbrenner purchased Kinsman Transit Co., a fleet of
lake ore carriers, from his family and built a thriving company. Four
years later, Steinbrenner and associates took over American
Shipbuilding and revitalized the company, helping annual revenues
triple.

It was in Cleveland that Steinbrenner met veteran baseball
executive Gabe Paul and became involved with the group that bought the
Yankees. With 13 partners, Steinbrenner purchased the team from CBS
Inc.

He clearly liked the status it gave him.

"When you're a shipbuilder, nobody pays any attention to you," he said. "But when you own the New York Yankees ... they do, and I love it."

Steinbrenner quickly worked to reshape the team he loved as a boy. With that, the Bronx Zoo days began.

It was while he was under suspension that the Yankees ushered in baseball's new free-agent era by signing Catfish Hunter
to a $3.75 million contract. Even though he was officially barred from
participating in the daily operation of the team, no one believed that
Steinbrenner was not involved in that deal.

Hunter was the first player to cash in on baseball's new
economic structure and no owner plunged into the marketplace more than
Steinbrenner. He saw it as an opportunity to assemble quality players
and was one of the biggest buyers.

For the first five years of the free agency, Steinbrenner
signed 10 players at an approximate cost of $38 million. Steinbrenner's
$18.2 million, 10-year deal with Winfield was the richest free agent contract in history.

During those days, Yankee Stadium underwent a $100 million facelift and reopened in 1976. That year, the Yankees won the AL pennant, but got swept in the World Series by Cincinnati's Big Red Machine.

The Yankees surged back to win the World Series championship in 1977 and 1978, and won AL pennants in 1980 and 1981.

While the Yankees' roster continually changed, so did the team's front
office. Managers were hired and fired at a dizzying pace, with Martin
often in the middle.

The one constant, for most of Steinbrenner's time, was winning.

Steinbrenner once was asked his formula for success. He said:
"Work as hard as you ask others to. Strive for what you believe is
right, no matter the odds. Learn that mistakes can be the best
teacher."

Steinbrenner is survived by his wife, Joan, four children and 12 grandchildren.

He will be missed...