Ron Horniblew, 70, has been authorised by the Master Santa in Greenland and is part of the elite international Santa circuit who compete at the Santa Winter Games, where up to 50 Father Christmases compete for the world title.

Estonian accordionist Aare Rebban grabbed the crown "amid dark mutterings of political voting, professional jealousy and backbiting", The Mail on Sunday newspaper said.

At the Games in Gallivare in Swedish Lapland, Santas sled, race reindeer-drawn sleighs, eat porridge -- with a splash on the beard earning instant disqualification -- climb chimneys and deliver presents under the watchful gaze of a panel of judges.

Horniblew said it all came down to the reindeer sled race.

"You go up two at a time, head-to-head," he told The Mail on Sunday.

"I was up against the Estonian and I won the race. He actually fell off his sleigh. But he got awarded extra points for falling in a particularly Santa-like style.

"I was pretty miffed at that, I can tell you."

Horniblew revelled in his world title win the previous year but revealed just how tough it is at the top.

"We are all very serious. It's not a fun thing. These guys are all Santa Claus in their own right in their own countries," he said.

Indeed, Horniblew is deadly serious about Santa. Uniformed Santas must not smoke, drink alcohol, or swear.

To be accepted, a potential Father Christmas has to pass the official Santa Test by proving one's charity work or grotto experience.

"I've had it written into my wedding vows that I'll be out being Santa on Christmas Day," Horniblew said.