In order to help focus on their new stance on software, Sega has its marketing teams into two divisions:
…Sega is expanding its marketing organization into two focused divisions — Sports and Entertainment properties.
The company has announced the addition of former Namco member Mike Fischer to the Sega marketing team. As group director of product marketing for the Entertainment division, Fischer will be responsible for managing all strategic and outbound marketing efforts for all of Sega’s character-based, action, adventure, role-playing, fighting, driving and puzzle games.
“Sega is making a major commitment to our marketing efforts in North America by expanding our marketing organization and brining in professionals with the expertise to succeed in the competitive video game industry,” said Peter Moore, president and chief operating officer, Sega of America. “Fischer has the strength, depth and experience to oversee all of our Entertainment products and he will be a critical member of our team as we transition our company into the leading publisher of interactive entertainment.”
Sega also announced a new position for Charles Bellfield. Formerly vice president of corporate and marketing communications for Sega, he will now serve as vice president of business strategy and corporate affairs, responsible for corporate communications, strategic planning and the management of investor relations with Sega Corporation in Japan.
This should help get Sega’s titles more into the mainstream knowledge.
Source: FGN Online