From XenGamers:
Sammy president Hajime Satomi recently revealed preliminary details regarding the proposed structure of his company’s merger with Sega. Under the terms of the deal, both companies would retain their own brand identities. However, the merger would call for the integration of properties held by both Sega and Sammy. Specifically, Sega would support Sammy’s low-cost arcade platform AtomisWave with several of its popular brands of software. Likewise, Sammy would release Pachinko products that would be branded with Sega characters. The ideal scenario, according to Satomi-san, would be a merged company that allowed for a fusion of product lines and retained brand identity. For reference, Sega’s proposed merger with Sammy is expected to be complete by October 2003.
Source: XenGamers