Sonic HQ

Beggining this summer, SEGA and McDonalds Fast Food are going to release a series of Sonic the Hedgehog and Super Monkey Ball themed toys to go inside McDonalds Happy Meals.
Full Press release is as follows:

SAN FRANCISCO – (February 18, 2003) – SEGA(R) of America, Inc. today announced it has entered into an affiliation with McDonald’s(R) Corporation, the world’s largest quick service restaurant to create a new line of McDonald’s Happy Meal(R) premiums. Based on two top-selling SEGA franchises – Sonic The Hedgehog(R) and Super Monkey Ball(TM), the premiums will come alive this summer at participating McDonald’s restaurants throughout North America. “Sonic The Hedgehog and Super Monkey Ball are two of SEGA’s most popular video game franchises,” said Mike Fischer, vice president of marketing, SEGA of America, Inc. “SEGA’s affiliation with McDonald’s affords us the opportunity to generate increased exposure for these properties among a growing universe of gamers.”

“We believe consumers will have a great reaction to the innovative Sonic The Hedgehog and Super Monkey Ball premiums found only in McDonald’s Happy Meals this summer,” said Karlin Linhardt, senior director, U.S. marketing, McDonald’s Corporation. “SEGA’s properties are extremely popular and we look forward to bringing them to McDonald’s consumers through this unique Happy Meal offering.”

The premiums will be supported by significant marketing campaigns from both companies. Details on the premium items and marketing plans will be announced at a later date.

Source: *Planet Gamecube*