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  • Sega Adopts a 5-Tier System

    From Swirlvision:

    Sega held a strategy conference last week, outlining their future plans and setting new guidelines to cut costs and to develop new software. Tetsu Kayama, Sega's CEO, emphasized their "5-tier" approach concerning what types of games will be produced. New titles will now fall under one of 5 categories: Standard, Series, Spectacular, Sports, and Arcade.

    Kayama-san stressed the importance of their Sports line. He stated that Sega would use new marketing strategies and bold campaigns to bolster their sports division and thoroughly compete with the likes of Electronic Arts by the time the newer generation of consoles are on the market.

    The Standard line of games, which include such titles as Sega Rally and Virtua Fighter would see further continuations and support.

    The Series line of games, which include such long running staples as Sakura Taisen and Sonic: The Hedgehog will see extensions in the forms of side-stories and spin-offs.

    The Spectacular line of games will be reserved and used towards new and original content.

    And finally, Sega still believes in the Arcade line of games, and that there is still a market in the Arcade sector for a variety of entertainment.

    This new focus will be overseen by key individuals, including Yuji Naka (Sonic Team), Yu Suzuki (Sega-AM2), Hisao Oguchi (Hitmaker), and Toshihiro Nagoshi (Amusement Vision). Collaboration projects between Sega's studios are expected to fuel and expand this new strategy.

    In addition to the home software market, Sega will also continue dwelving into mobile phone and Internet-related sectors. Different media, such as movies, animation, television programs, etc. are further ventures Sega will be tapping into as well.


    Source: Swirlvision

    Sega of America’ s President/COO Resigns

    From Swirlvision:

    Peter Moore, Sega of America's president and chief financial officer, resigned today after 4 years with the company. Because of company policy, the reasons for his resignation remain undisclosed. The press release:

    SEGA of America Announces New President and CEO
    Friday January 17, 4:20 pm ET

    SAN FRANCISCO--(BUSINESS WIRE)--Jan. 17, 2003--SEGA® of America, Inc. today announced that Peter Moore, president and chief operating officer, has tendered his resignation. Effective immediately, Tetsu Kayama, chief operating officer of SEGA Corporation, will assume the expanded role of president and chief executive officer of SEGA of America, Inc.

    "We thank Peter Moore for his four years of service at SEGA and wish him well in his future endeavors," said Tetsu Kayama, chief operating officer, SEGA Corporation and president and chief executive officer, SEGA of America, Inc.

    Press Release Source: SEGA of America, Inc.


    Source: Swirlvision

    Sonic Pinball Party Details

    From Swirlvision:

    New information regarding Sega's upcoming pinball game for Gameboy Advance! Sonic Pinball Party will feature the familiar cast from the Sonic universe, like Tails, Amy, Dr. Robotnik (Eggman), and even Chaos! Also, characters from Sonic Team's other hits, like Samba (from Samba de Amigo) and Nights himself will be making an appearance.

    The game will even have music variations from familiar titles: Phantasy Star Online, Samba de Amigo, Burning Rangers, and more!

    Link-up compatibility with Sonic Advance 2 and the upcoming Sonic Adventure DX for Gamecube round out the goodies.

    Sonic Pinball Party is due for release in Summer.


    Source: Swirlvision

    New Dreamcast Bundle Released in Europe

    From Swirlvision:

    Sega of Europe has issued a new Dreamcast bundle. Up until recently, the package included a Dreamcast console, one controller, one VMU, Virtua Fighter 3tb, Metropolis Street Racer, and Jet Set Radio. MSR and JSR (not JGR- Sega of Europe stayed with the Japanese title) have been dropped and replaced with Confidential Mission and Phantasy Star Online along with the Dreamkey 3.0 which is still available for free from SoE.

    Both bundles are still available. The older one is GBP 105 (about $150) and the newer one is GBP 100 (about $142). Considering how difficult it is to come by new Dreamcasts these days, this is a fantastic deal. You can pick them up from most online European stores however, some, will not ship outside of the EU. Be sure to ask before ordering.


    Source: Swirlvision

    Sonic Specials offered again

    According to Diamond Comics, Archie is selling the following issues again:

    • Sonic Super Special #8: Zone Wars
    • Sonic Super Special #9: Sonic Kids 2
    • Sonic Super Special #10: Crossover Chaos
    • Sonic Super Special #11: Girls Rule
    • Sonic Super Special #12: Turnabout Heroes
    • Sonic Super Special #13: Sonic Adventure
    • Sonic Super Special #14: Best of Times, Worst of Times
    • Sonic Super Special #15: Naugus Games
    If you want them, ask for them to be ordered for you if you don't see them in your comic shop.

    Source: Diamond Comics